If you are thinking about selling your home in the Columbia SC area this year, you have probably noticed the market feels different than it did a couple of years ago. It is not because anything is wrong. It is because the market came back to earth, and that changes what selling well actually looks like.
I have seen this cycle before. I have been doing this for nine years now, 152 homes sold, and the one thing I can tell you is that the best results come from sellers who understand what is really happening, not from the ones who hope for what happened last year. So let me walk you through what selling in the Midlands looks like right now and how to get it right.
The Market Has Shifted. That Is Not a Bad Thing.
Through 2021 and most of 2022, the Columbia area ran hot. Multiple offers, waiving contingencies, homes selling in a weekend or less. That version of the market is gone for now, and honestly, it was never going to stay forever.
What we have now is more balanced. Inventory across the broader Columbia metro is up about 9 percent from last year. Homes are averaging around 52 days on market, and roughly 65 percent of sales are closing below asking price. That sounds like bad news if you remember 2021, but it is actually a much healthier market for everyone — sellers included.
Here is how it breaks down by area as of mid-2026:
- Irmo: Active inventory around 310 homes, up 27 percent year over year. Homes averaging 47 to 67 days on market. Sale-to-list ratio around 98 to 99 percent — so most sellers are getting close to asking, just not above it.
- Lexington: Median listing price around $328,000. Homes averaging 40 to 48 days on market. A wider selection for buyers means sellers need to be more intentional about pricing from day one.
- Chapin: Sale-to-list ratio holding around 98.8 percent, with median prices up about 9.6 percent year over year to roughly $345,000. Homes are taking 56 to 89 days. Chapin has its own pace, and sellers there need to be patient but firm.
The takeaway: homes that are priced right and show well still sell. The ones that sit are the ones priced like it is 2021.
Price It Right from the Start
This is the single biggest thing I tell every seller I work with. Price is not a wish. It is a data point. The market tells you what your home is worth, not the other way around.
I spend a lot of time on comparable sales — not just the ones that make your home look good, but the ones that show what buyers are actually paying for homes like yours in neighborhoods like yours. I have been doing this long enough in the Midlands to know the difference between what a home is worth and what someone hopes it is worth.
In this market, pricing 5 percent above fair market value is not a negotiation strategy. It is a way to watch your listing sit for 60 days while buyers scroll past it wondering what is wrong. The first two weeks are when your home gets the most attention. If you waste that window with the wrong price, you rarely get it back.
I know that is not what everyone wants to hear. But I would rather tell you the truth up front than have a conversation three months later about why we are dropping the price.
Prep Work Matters More Than You Think
You do not have to remodel your kitchen to sell your home. But you do have to make it easy for buyers to see themselves living there. That usually means a few things:
- Declutter to the point where it feels a little bare. Buyers need mental space to imagine their own furniture.
- Deep clean everything. Carpets, windows, baseboards, light fixtures. If it looks dirty, buyers assume the maintenance was neglected too.
- Fix the small stuff. A leaky faucet, a cracked outlet cover, a door that does not close right. These things tell a story, and it is not a good one.
- Neutral paint. That bold accent wall you love? It is probably the first thing a buyer notices, and not in the way you want.
I have walked through enough homes to know that the ones that sell fastest are not always the nicest. They are the ones that show the best. There is a difference, and it is worth paying attention to before you list.
Staging and Photography: Do Not Skip This
Look, I get it. Staging feels like an expense you do not need right before you move. But here is what I see over and over: homes with professional photography and at least light staging sell faster and closer to asking price than empty or cluttered homes.
The first thing a buyer sees is an online listing. If those photos are dim, crooked, or shot with a phone, the buyer scrolls past. You never get a second chance to make a first impression, and in this market, you only get one shot at the first two weeks.
I handle the photography coordination for every home I list. It is not something I leave to chance. Good photos, a virtual tour, and a floor plan give buyers enough confidence to schedule a showing instead of moving on to the next listing.
Timing Still Matters
Late summer and early fall are actually a solid time to list in the Midlands. Families who did not find something over the summer are still looking before the school year settles in. Fewer listings compete for attention than the spring rush. And the weather is still nice enough for open houses.
That said, the best time to list is when your home is ready, not when the calendar says so. I have helped sellers close in December and January — months people assume are dead — because the home was priced right and showed well. Serious buyers shop year-round.
Choosing the Right Agent
I am not going to pretend I am the only good agent in the Midlands. There are plenty. But I will tell you what I bring to the table for sellers, and you can decide if it is what you need.
I spent 34 years in accounting before I ever sold a house. Numbers are not a mystery to me. When I put together a pricing strategy, I am looking at the data, not guessing. I know how to evaluate competing offers, how to negotiate repairs, and how to read a closing statement so nothing slips through.
I also live here. I know what buyers in Irmo, Lexington, and Chapin are actually looking for, and I know the neighborhoods well enough to match your home with the right audience. That local knowledge is harder to find than you might think.
One thing that has always mattered to me: I stay with you through the whole thing. Some agents hand you off after the listing goes live. I do not work that way. I want to be there for the inspection, the negotiation, and the closing table, because that is where the real work happens.
The Honest Truth
Selling a home is stressful. There is no way around that. But most of the stress comes from the unknowns — not knowing what the market will do, not knowing what offer to accept, not knowing if you are leaving money on the table. That is where having someone who has done it before makes the difference.
I have been through 152 closings in this market. I have seen the hot markets and the cool ones. I know what works and what does not. If you are thinking about selling, I would love to sit down and look at the numbers together. No pressure, no pitch. Just a real conversation about what your home is worth and how to get the best outcome.
Jill Hydrick
REALTOR with EXIT Real Estate Consultants · SC License #102864
Nine years in real estate, 152 homes sold, 34 years in accounting. She knows the Midlands and she will tell you the truth about it.